Online marketplace Snapdeal has partnered with India Post to bring thousands of weavers and artisans from Varanasi online. Snaeapdeal has
launched a pilot with India post to set up facilitation desks at
Varanasi Post offices to enable local weavers to sell their indigenous
products such as famed Banarasi saree, on its plot form. " this is an
endour by Snapdeal and
India post to empower local artisans,small and medium entrepreneurs to
sustain their lively hood by providing a platform to popularize their
indigenous product". Snapdeal CEO
and CO founder Kunal Bahl said. Through this association weavers will
get access to national audience at neglible cost,he added. The Post
office will act as drop point for sellers, and India post will delkivers
the goods to the buyers. " India has a number of unique highly
specialized art forms and weaves". How ever,with the fast changing
fashion trends and readily available products, we are losing out on this
which heritage. If we do not act now, soon the rich designs and weaves
will be extinct," Bahl said.
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